Builds content briefs from a keyword — search intent, outline, entities to cover, and the questions the top ten never answer.

Technical SEO audit that starts from one URL and works outward, ordered by consequence rather than by ease of checking: resolve, crawlability, indexability, rendering, canonicalisation, on-page, structured data, hreflang, speed. Every threshold is quoted from Google or the sitemaps protocol, or labelled as the skill's own judgment.

Generative engine optimisation audit from one URL: which AI crawlers are permitted and what each operator says that means, what a non-rendering fetch actually receives, whether any passage is self-contained enough to be lifted, and whether anything on the page could only have come from there. Reports configuration, never a visibility score, because none exists.