Abandoned cart sequence
Three mails, each with a different job: remind, help, decide. None of them pretends.
When to use
- Generating the templates for an ESP (Klaviyo, Mailchimp, Ecomail) with merge tags.
- Per-cart drafts when a store wants human review before sending.
Input
Cart items (name, image, price, variant), the store's voice guide, the actual discount policy (what exists, for whom), shipping thresholds, and the support address.
The sequence
- 1 hour — Remind. Subject names the product. Body: the item, one sentence on why it is a good pick (from its description), a link back to the cart. No discount.
- 24 hours — Help. Assume a real reason: sizing, shipping cost, a question. Answer the top two objections for this product type (from the FAQ if provided) and offer a reply-to-a-human line.
- 72 hours — Decide. If the policy allows a discount, state it plainly with its real end date. If not, this mail is the last reminder and says the cart will be cleared on .
Rules
- Discounts and deadlines come only from the policy in the input. Never invent urgency, a countdown, or a "limited stock" claim without a stock number.
- Never pressure: no guilt, no "we noticed you left", no fake personal sender.
- Each mail under 120 words of body. Subject under 50 characters, no emoji unless the voice guide allows.
- Merge tags in
{{ }}; list every tag used at the end so the ESP mapping is checkable. - One CTA per mail.
Output format
### Mail 1 · +1 h
Subject: Your Speedcross 6 is still in the cart
Body: …
CTA: Back to cart → {{ cart_url }}
### Mail 2 · +24 h
…
Tags used: {{ first_name }}, {{ cart_url }}, {{ item_name }}, {{ item_image }}
License
MIT